According to the survey conducted by McGraw Hill Companies' business unit J.D. Power and Associates, free wireless Internet access is the most desired amenity as per the results of a new survey of 53,000 travelers.
The survey, reported in the Los Angeles Times, also found that free Wi-Fi was the most important feature for guests in across all categories of hotels.Upscale hotels were found to be the least likely to offer free Wi-Fi. Of guests staying at midscale hotels, 96 percent reported that they had received the service of free Wi-Fi, as did 64 percent of guests at budget hotels, according to the survey of guests who stayed in hotels from May 2009 to June 2010. None said they got free Wi-Fi at luxury hotels.
"Hotels are likely to feel more pressure to offer the service at no charge," said Stuart Greif, vice president and general manager of the global travel and hospitality practice at J.D. Power.
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