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Betting big on the growing popularity of football in India, Manchester United Café — the franchisee model bar and restaurant of the English Premier League football team — has lined up aggressive plans for India. The café entered the country last year and is now present in three metros. It will be seen in all major cities by year-end.
“An investment of INR100 crore is slated for expansion of our food and beverages (F&B) business,” said Om Goenka, chairman, Mirah Group, which has exclusive rights for the café’s expansion in India.
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Restaurant and bars, especially those modelled on sports concept are seeing a tremendous surge in popularity, especially in tier-I cities, according to industry experts. It was virtually impossible to find a place in any sports concepts restaurant in the metros on Wednesday when India played Pakistan in the semi-final of the cricket world cup.
The amount to fund expansion will be raised through internal accruals, company executives said. However, the company could also look out for private equity. “We are not in talks with any PE player as of now,” said Goenka.
Manchester United Café is currently present in Mumbai, the National Capital Region and Goa through five cafes under Mirah Group. The company plans to start another 12 cafes including at least one in Kolkata and Hyderabad by the year-end.
The group, an unlisted entity with a presence in hospitality business, has a topline of INR1500 crore, company executives said. The group’s F&B business clocked a revenue of R100 crore in the current fiscal year. The F&B business also includes other ventures such as Rajdhani, an Indian cosine restaurant and Falafels, a vegetarian Lebanese fast food chain.
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