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Occupancy variance, this year versus last year

 The U.S. hotel industry reported increases in all three key performance metrics during the week of 1-7 May 2011, according to data from STR.

Overall, the industry’s occupancy rose 6% to 60.3%, its average daily rate increased 4.8% to US$101.73, and its revenue per available room finished the week up 11.1% to US$61.31.

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“This week, the U.S. hotel industry saw a strong post-Easter rebound in performance,” said Steve Hood, senior VP at STR. “Most chain scale segments saw double-digit RevPAR increases and 15 of the top 25 markets also reported double-digit RevPAR increases. San Francisco/San Mateo, California (+37.1% to US$123.85), Phoenix, Arizona (+24.1% to US$67.23), and St. Louis, Missouri-Illinois (+23.5% to US$53.24) experienced the largest RevPAR increases for the week. Nashville, Tennessee, had the largest group RevPAR increase (+111%) due to the flood last year, which was on 2 May 2010.”

Among the top 25 markets, five experienced double-digit occupancy increases: St. Louis (+18.6% to 63.2%); Phoenix, Arizona (+16.7% to 59.4%); Tampa-St. Petersburg, Florida (+14.1% to 60.8%); Miami-Hialeah, Florida (+13.8% to 73.3%); and Detroit, Michigan (+13.4% to 59.7%). Nashville reported the largest occupancy decrease, falling 2.3% to 62.7%.

San Francisco/San Mateo rose 26.3% in ADR to US$160.64. Atlanta, Georgia, fell 3.7% in ADR to US$84.72, reporting the largest decrease in that metric, followed by San Diego, California (-2% to US$120.72).

San Diego fell 3.8% in RevPAR to US$76.11, reporFive of ting the largest decrease in that metric, followed by Anaheim-Santa Ana, California, with a 0.5% decrease to US$66.92.

Among the chain-scale segments, the upper-midscale segment experienced the largest occupancy increase, rising 7.3% to 61.8%, followed by the economy segment with a 6.1% increase to 53.9%.

The luxury segment (+7.2% to US$257.24) and the upper-upscale segment (+6.1% to US$155.05) were the only segments to report ADR increases of more than 5%.

Five of the seven chain-scale segments achieved double-digit RevPAR increases: the luxury segment (+13.1% to US$185.19); upper-upscale segment (+12% to US$111.06); upper-midscale segment (+11.3% to US$58.30); upscale segment (+10.1% to US$78.95); and independent segment (+10% to US$53.04).