Guest room at the Double Tree by Hilton Mayur Vihar
Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide has announced that it has been ranked the number one
international hotel brand in India in the Indian Hotel Business Guest Survey. The annual survey is conducted by BDRC
Continental, a UK-based market research agency. In the most recent survey that tracked the brand performance of 102
hotel brands in India, Hilton Hotels & Resorts has been rated ahead of all international hotel brands. Additionally,
Hilton Hotels & Resorts retained its position as the number one business hotel brand in Asia Pacific in the BDRC
Continental Asia Pacific Hotel Guest Survey 2011 that provides an overall regional perspective.
The BDRC Continental Survey reviews the responses of travellers who have stayed at business in hotels of at least three-star rating or equivalent over the past 12 months. In order to review the performance of brands BDRC Continental prepared a hotel Brand Ranking Index. This measure takes account of the following indicators – unprompted and prompted awareness, usage in the past year in India or abroad, leading choice, loyalty and intent to recommend.
Today Hilton Hotels & Resorts has four properties in India: Hilton New Delhi /Janakpuri, Hilton Chennai, Hilton
Mumbai International Airport and Hilton New Delhi–Noida–Mayur Vihar.
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