Indians flocking to Dubai, upgrading
General managers of hotels across Dubai are reporting double-digit increases in the number of Indian guests checking into their properties during this year. For instance, the emirate’s hospitality and tourism icon Atlantis The Palm, has seen a 12 per cent growth in Indian guests. Moreover, Indians are checking-in, in style: the property’s US$ 12,000 per night suite that overlooks its aquarium is one of the popular choices.
A host of other hotels in the emirate, including the Pullman hotel, located in the Mall of the Emirates (14 per cent), the Metropolitan Deira Hotel (17 per cent) and the Lotus Hotel Dubai have seen double-digit growth out of India.
They are attributing this to the success of the Dubai Department of Tourism Commerce Marketing’s 2012 marketing strategy. The authority has spearheaded a number of initiatives, mostly targeted at the Indian travel industry. Interestingly, these initiates focused on new markets like Hyderabad and Ahmedabad, besides the staples i.e. Mumbai and Delhi.