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Best practices in times of crisis will be one of the primary themes at next month’s IHIF - Asia Pacific, says Anne Dellos LeBoutillier, events director, Asia - Questex Media

What brings the IHIF to Asia?

IHIF Berlin Conference has set an industry standard for in-depth discussion and review of crucial topics to the hotel and hotel investment community. The event has established itself as a premier event covering Europe and the US markets. 

But Asia has its own set of issues, concerns and investment considerations.

Bringing IHIF to the region will bring discussion and insight on topics that are specific to players within Asia, as well as those who are looking at the potential of the region from outside of Asia. In reality Asia may be the market with the most opportunity when it comes to hotel investment.

What can delegates expect from the debut conference this year?

We’ve got a fantastic programme lined up for our delegates, with speakers who will present all sides and many perspectives, and who will drive both creative business ideas and offer suggestions for effective management during the current global financial crisis.

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COMMENT Comment on this article

IHIF offers a unique focus on both the familiar markets of Asia as well as the underserved markets where opportunity may not be as readily apparent. 

Of course, the event focuses on existing, as well as new investment opportunities in the face of the current global crisis – it would be impractical and even irresponsible of us not to address an issue that is having such a major impact on the industry. 

So a good part of the agenda is devoted to best practices in times of crisis. But we’ll also be considering some much more entertaining topics such as best future regional markets (using India and China as growth examples), multiple brand management, major brands versus regional Asian brands, and even design trends that drive business and investors alike.

Has there been a demand to attend the IHIF- Asia Pacific given the economic climate?

Given the heritage of this event in Berlin and Russia, the response and enthusiasm for IHIF Asia Pacific has been fantastic.

In fact, it seems that companies recognise that the current economic climate necessitates such an event where business leaders can discuss and stimulate ideas for best practice business management in such a difficult global climate.  So yes - the economic climate has necessitated attendance.