Home / NEWS / Front of House / Nando's promo is an election winner

Doing its civic duty, though non-voters and foreigners can eat as well

The vote and eat promotion by Nando’s during the general election pushed sales up by 11% and won valuable goodwill for the international Peri-Peri chicken chain.

Guests had to show the election ink on their finger from April 30 to May 3 to be eligible. They could redeem the same value of a meal purchased between those days until May 31, so long as they dined in. The promotion was run at Nando’s two Mumbai restaurants in Mumbai Central and Vashi only.

The innovative concept was widely covered in the local print and national TV media, inspiring similar promotions by other businesses.

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“We did this to encourage our patrons to vote,” said Manish Miranda, head of operations at Nando’s Indage Restaurants.

The promotion did its intended job i.e to push up sales. Nando’s regular APC is Rs500 which increased to Rs564 as a direct result of this promotion. Overall footfalls have also increased.

‘Vote & Eat’ also did wonders for Nando’s branding, becoming one of their best and most cost effective promotion efforts. “All we did was send a press note to the media. We regularly have small promotions, but this one simply took off,” said Miranda.

Follow-up events are planned.