|
|
|
|
|
|
|
Amari, the Thailand-based hospitality major, has announced its plan to enter the India market early next year, with targets to open hotels in Delhi and Mumbai.
With the launch of the US$44-million (Rs206 crores) rebranding exercise, Amari plans to operate 40 further properties in Asia Pacific by 2018.
India is a potential market for Amari, which wants to expand through getting into group management contracts with local developers and owners.
Story continues below 
“We are principally looking for management contracts and, although we will not be developing our own properties there, we may in certain circumstances, be a minority investor in developments,” said Peter Henley, chief executive officer, Amari Group.
He said the Indian hospitality industry is projected to grow at a steady pace, placing India as the second-fastest growing tourism market in the world. The shortage of hotel rooms in India offers vast business opportunities to international hotel companies.
“In the given scenario it is imperative for us to identify the potential of the Indian market, and strategise our investment and expansion plan for this market,” he added.
He said the Indian government’s initiatives such as massive investment in infrastructure and open sky policies have helped in propelling growth in the hospitality sector in India.
Despite the current economic condition, the company feels this is a right time to expand.
“We feel it is an ideal time to expand our horizon beyond Thailand, as waiting for the economy to turn around will be an opportunity lost, and we might miss another cycle of economic boom,” Henley added.
Amari is also allocating US$2 million (Rs9 crore) to communicate its rebranding process via consumer and travel trade marketing activity.
It has a network of 11 properties that are spread across Thailand including Bangkok, Phuket, Koh Chang, Pattaya, Koh Samui, Chiang Mai, and Krabi.
| Articles | |
| Companies | |
 |
Site Map
 |
 |
 |
 |
|  |
COMMENT
Comment on this article