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These green ceramic tiles can be used indoors as well as outdoors.

Italy-based GranitiFiandre has launched a new range of environment friendly ceramic products called ‘Active Clean Air & Antibacterial Ceramic’.

The company has adopted a production methodology which makes it possible to create ceramic floor and wall tiles that carry out a specific antibacterial action and reduce polluting factors.

“The use of this product to tile a building delivers a significant preventive action in terms of environmental sustainability. Thanks to the properties contained within it, Active is able to clear the air of harmful emissions, thus reducing the need for maintenance throughout the entire life cycle of the building, and eliminating the pollution caused by chemical cleaning products,” said Graziano Verdi, president and chief executive officer, GranitiFiandre.

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The process basically exploits the photocatalysis method where a catalyst (in this case titanium dioxide), is able to react whenever sunlight or artificial light of an appropriate wavelength containing UVA rays shines on it.

The air gets cleaned of polluting organic substances because oxidation makes the harmful organic substances harmless.

The need for a cleaner environment and to preserve the ecosystem have led to the adoption of this innovative methodology.

“This gives an opportunity for architects and interior designers to develop a new way to express their creativity, with a material that is flexible in terms of its potential applications in a number of different sectors (for both floor and wall coverings, indoors as well as outdoors), and of the improvements it can bring to the atmosphere,” he added.

Having launched the product during a convention in Milan in September, the company is planning to start a global campaign under the ‘Active for a better life’ theme to promote the use of this green product.

“Active is perfectly suitable to be used in hotels, and in all those environments where hygiene is an essential requirement, such as hospitals, health centres, schools, and wellness centres,” said Verdi.

GranitiFiandre entered the Indian market three years ago and have done a good number of projects around the country.

“We are now planning this advertising campaign all over the world, including India. Actual presentation and launch of the product in India should take place not later than the beginning of 2010,” he added. GranitiFiandre has selected dealers all over the country.