Video of plans for travelling sky hotels Company lays out plans for Aircruising, hotels in the sky Giant airships are the future of luxury travel as part of a concept called Aircruising.
UK company Seymourpowell said the Aircruise would be a giant, vertical airship carrying travellers in style and luxury.
At 265 metres tall from base to tip and capable of lifting 396 tonnes, it will feature penthouse apartments, bars and viewing floors.
The company has designed a detailed technical specification for the aircraft, which will use hydrogen and solar power.
It is estimated the craft will travel from London to New York in approximately 37 hours with a cruising speed without tail or headwind of 100 to 150 km/h.