The refreshing drink is a strong revenue driver for F&B sales
Beer in India is categorised into mild/diet beer (5-8% alcohol), lager beer (8-13%), strong beer (13-14%) and draught beer, as fresh keg beer. “The strong beer market has been growing at over 15%, while that of lager beer has been sluggish at 5-6%. This has prompted the launch of many new brands in the strong-beer segment. Draught beer is popular mostly in cities such as Bengaluru and Mumbai. The margins are also higher on draught beer, since there are no bottle costs involved. However, with a limited shelf life, draught beer volumes are limited, and proximity to a large market is essential,” says Mathur.
Nilarya launched four new American Microbrews from two award winning breweries - Flying Dog and Rogue; Flying Dog just won the best brewery award at the 2009 Great American Beer Fest, in September 2009.
The industry was hit badly in March 2009 by an additional duty of 100% on declared price by the Karnataka State Government on imported beer. “Beer can gain a lot more popularity and capture the Indian alcohol market. This might require some relaxation and changes in the regulations, policies, licensing, and suchlike, to increase the availability in places like sports venues and cinemas,” concludes Gadoo.
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Beer is a youth drink with the sole reason that it gives a mild kick due to it's low alcoholic content.The boys who like 1 Comments
Grin &Beer it
Beer is a youth drink with the sole reason that it gives a mild kick due to it's low alcoholic content.The boys who like to get graduated to the harsher /harder version are the beer guzzlers.
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Beer is a youth drink with the sole reason that it gives a mild kick due to it's low alcoholic content.The boys who like