Nevertheless, audio-video conferencing especially in the hospitality industry in India, still has a long way to go before reaching its maximum potential. Keeping with the trend, vendors too are making efforts like migrating the technology and trying to reposition it as a service rather than a product. A lot of budget and mid segment hospitality players who earlier were reluctant in adopting audio-video conferencing solutions are now expected to implement these. This is due to the fact that organisations have started realising that technology not only helps in better ROI but also attracts corporate customers.
Says Limaye: “For the hospitality industry, the implications of technology innovation are significant. For example, bandwidth abundance is likely to be an important driver of change in the future, as one can expect widespread usage of high-quality desktop video conferencing and its associated implications for business and convention tourism.”
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