Diagnosed patients are proactive in researching information related to their ailment. They study books, look for case studies on the web and seek referrals.
If webspace is integrated into the current traditional process, search behaviour can be influenced to initiate positive relation-building and assist the visitor to opt for treatment in the target hospital.
They connect with travel agencies, hotels, insurance companies, interact with potential hospital at different countries and plan their visit. Hospitals focusing in medical tourism have been busy setting up world class centres, getting accreditations, signing up with health insurance payers, signing up with agents and putting up promotion teams.
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