ITC Hotels celebrates World Tourism Day
ITC Hotels celebrates World Tourism Day Main article: To commemorate World Tourism Day, ITC HotelsÂ curated a series of immersive âResponsible Luxuryâ experiences for guests at its hotels on 27th September, 2017. Commenting on the occasion, Nakul Anand, executive director, ITC Ltd said, âWe are pleased to honour UN World Trade Organisationâs (UNWTO) chosen theme of Sustainable Tourism as it exemplifies ITC Hotelsâ journey with âResponsible Luxuryâ as its credo. Our business is committed to deliver luxury experiences in a responsible manner in keeping with the companyâs objectives to create larger value for the nation in a sustainable and inclusive manner.â
The UNWTO 2017 theme of âSustainable Tourismâ â pillared on the dimensions of economic, social, environment, culture and peace â underscores ITC Hotelsâ ethos of âResponsible LuxuryâÂ that transcends the limited boundaries of going green to includeÂ practicesÂ and Â experiencesÂ thatÂ showcaseÂ luxuryÂ with a deeper commitment to the nation and society.
Experiences that demonstrate âResponsible Luxuryâ and its impact over a larger stakeholder group were showcased to guests on the occasion. These included destination discoveries through guided exploration of the hotels featuring indigenous architecture, art, local traditions and rituals. Culinary journeys that emphasise regional cuisine experiences, a âfarm to plateâ approach and holistic well-being initiatives, were also part of it.
AtÂ ITCÂ HotelsÂ âResponsible Luxuryâ is manifest in a collection of hotels that mirror the ethos and culture of the destination; through culinary experiences like Bukhara, Dum Pukht, Royal Vega that abet Indiaâs dominance on the global culinaryscape andÂ initiatives like âSĂ»nyaAquaâ-Zero km water, Local Love, Kitchens of India series – showcasing the lesser known culinaryÂ legacyÂ ofÂ theÂ nation; through Well-being initiatives like Kaya Kalp-theÂ spaÂ brand,Â initiativeÂ onÂ the science of âSleeepâ and Swasthya cuisine;Â through social initiatives like engaging with local communities towards providing gainful employment that demonstrates a commitment towards nationÂ building,Â coupledÂ withÂ aÂ commitment to operate according to the highest principles of environmental stewardship.
Celebrated in line with the United Nations General Assembly proclamation of 2017 as the International Year of Sustainable Tourism for Development, 27th September is dedicated to exploring the contribution of tourism to the Sustainable Development Goals.