Jaypee Hotels and Resorts partners with STAAH
Jaypee Hotels and Resorts, five-star deluxe hotels has partnered with STAAH, a provider of cloud-based distribution services for hotels, for online distribution of five of its properties across North India. This partnership adds nearly 900 rooms to STAAHâ€™s growing distribution network.
Commenting on the partnership, Vaibhav Verma, VP-sales, Jaypee Hotels and Resorts, said, â€śAs we continue to pursue growth opportunities and greater operational efficiencies, STAAH brings to the table a reliable and easy-to-use technology solution to power our hotelsâ€™ online distribution.â€ť
The partnership will also feature live updates to all linked channels- including the Jaypee Hotelsâ€™ Synxis booking engine, a mobile app and a competitor rate tracking system (RateStalk). Verma further added, â€śSTAAHâ€™s Instant Channel Manager is a flexible product with a strong service backup, local presence and technical capabilities that will be hugely beneficial to our team.â€ť
Nowadays, depending on the geography, 30% to 60% of bookings are done online. Cloud-based technology is better suited for seamless and faster integration with global online market places, without requiring extra manpower managing the various distribution channels.
Tarun Joukani, MD, STAAH India, said, â€śWe are delighted to have Jaypee Hotels and Resorts on board. The partnership signifies the importance for properties of all sizes to deploy distribution technology that is automated and adaptive, in order to remain competitive in todayâ€™s dynamic online booking landscape.â€ť