Minor Hotels’ acquisition of NH Hotel Group marks Anantara Hotels, Resorts & Spas debut in Spain Reviewed by Momizat on . Villa Padierna Palace Villa Padierna Palace, a hotel located in Marbella in the south of Spain, will be rebranded to Minor Hotel’s core luxury brand Anantara Ho Villa Padierna Palace Villa Padierna Palace, a hotel located in Marbella in the south of Spain, will be rebranded to Minor Hotel’s core luxury brand Anantara Ho Rating:
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Minor Hotels’ acquisition of NH Hotel Group marks Anantara Hotels, Resorts & Spas debut in Spain

Villa Padierna Palace

Villa Padierna Palace, a hotel located in Marbella in the south of Spain, will be rebranded to Minor Hotel’s core luxury brand Anantara Hotels, Resorts & Spas. This step comes in the wake of Minor Hotels’ acquisition of NH Hotel Group in October 2018. Both Minor Hotels and NH Hotel Group have entered into a variable lease agreement to operate the Spain based hotel, which is owned by Villa Padierna Group. Post re-branding, the property located in the Costa del Sol’s Golf Valley, will be re-launched as Anantara Villa Padierna Palace Benahavis Marbella Resort. The property will have 130 guest rooms, suites and villas.

On their recent expansion, Dillip Rajakarier, CEO Minor Hotels, commented, “We are very happy to debut our luxury Anantara brand in Spain with the upcoming launch of Anantara Villa Padierna, Marbella Benahavís Resort, which at the same time demonstrates our commitment to integrate Minor Hotels and NH portfolio of brands and operational expertise across our joint and expanding geographical footprint.”

Owing to their strategic acquisition, Minor Hotels and NH Hotel Group have started to implement key integration strategies, bringing all of their hotel brands under a single corporate umbrella. Two key integration initiatives include the transfer earlier this year of Minor Hotels’ Portugal and Brazil operations to NH Hotel Group to benefit from scale and geographic expertise and aligning Minor Hotels’ and NH Hotel Group’s brands so that the geographic operating clusters can best capitalise upon brand expansion and re-branding opportunities.

Talking about their strategic collaboration, Ramón Aragonés, CEO of NH Hotel Group, said, “This agreement marks excellent progress on our integration with Minor Hotels and the first opportunity for NH to offer Europe an ultimate luxury concept which connects travellers with authentic experiences in privileged destinations.”

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