Power List 2017, Satyen Jain, CEO, Pride Hotels
He is a Chartered Accountant with an MBA, and also an hotelier who won the Young Hotel Entrepreneur of the Year 2007 award from The Federation of Hotel & Restaurant Associations of India (FHRAI). Meet Satyen Jain who joined Pride Hotels as director in April 2007 and is currently its CEO.
Overseeing implementation of the brandâ€™s ongoing projects, he is trying to ensure the hotel follows global standards in F&B, room facilities, furnishings and hardware. No wonder then that in 2016-2017 Pride Hotels increased the turnover of its owned hotels by over 40%. â€śWe added a new property under the Pride Plaza brand at Aerocity, New Delhi with 385 rooms, five banquet halls, two restaurants, all day dining and a bar and spa. We also launched a Pride reward loyalty program,â€ť added Jain, proudly.
The company has adopted an aggressive marketing approach using web-based bookings to have top-of-the-mind amongst its clientele in metro cities, tier 2 and 3 cities. It has also invested in a guest request and complaint management system besides launching a mobile link that leads the customer to a site where they can request a service or launch their complaint.
The Pride Group currently has a room inventory of 1,400 and plans to open a property in Goa and has acquired seven acres at South Goa to add 250 to 300 rooms. â€śWe are planning to expand with 75 rooms in our existing hotel in Nagpur and plan to expanding our Pune hotel. We added a hotel in Puri on management basis and planning to add more around six hotels on management basis in Indore, Bhavnagar, Bengaluru and another tier-2 cities by this year-end,â€ť added Jain.
By Vinita Bhatia