Berggruen Hotels gets $30 million investment from promoter Berggruen Holdings
Berggruen Hotels, which runs the Keys hotel chain, launched two new hotels in Port Blair and Ramgarh. This expansion is in line with the brand’s commitment to grow its portfolio in India following a recent additional commitment of $30 million. The venture has been internally funded by Berggruen Holdings, the proprietary investment company of Nicolas Berggruen.
The company will be investing into furthering its engagement with the guests through its brand promise of ‘Your Happy Stays’ , an extension of their brand philosophy that keeps the customer at the centre and promises to them stand out experience via its product and service offering.
Commenting on the growth plans, Kabir Kewalramani, MD Berggruen holdings said, “We have deepened our investments in the brand in order to expand the portfolio and make Keys a dominant brand across its product offerings. We are optimistic about the business and feel it is a right time to focus on growing scale in the Indian market.”
Commenting on this aggressive expansion, Anshu Sarin, CEO, Berggruen Hotels said, “We are really grateful to our hotel partners who have shown faith in us to manage their properties. With the launch of ‘Your Happy Stays’, Keys as a brand is set to differentiate and offer enhanced experience to the ever evolving customers. With this new brand promise we reiterate our commitment to our guests and importantly to ourselves.”
The 48-room Keys Hotel Aqua Green at Port Blair has Stratus bar and indoor banquet and conference facilities that can cater up to 250 guests. The Keys Prima Aamari Resorts at Ramgarh is spread across 72 acres and has 22 executive rooms and three executive suites known as sky villas.