ITC leverages its large nation-wide hotel network to back the Indian government’s efforts to stop the spread of coronavirus
ITC has set aside INR 150 crore Coronavirus Fund for the vulnerable sections of society
Despite grappling with issues of plummeting hotel revenue and the business coming to grinding halt due to nationwide lockdown in the COVID-19 situation, ITC Hotels has put its weight behind the Indian government in this time of crisis.
ITC has set aside INR 150 crore Coronavirus Fund for the vulnerable sections of society. The hospitality group will collaborate with government authorities to provide assistance to district health and rural healthcare eco-system which reaches out to the weakest sections of society. The resources under this fund will be channelised towards the protection and well-being of the ground forces by providing protective personal gear (PPE) and hygiene products to frontline warriors who are delivering medicines, groceries and other essential goods to people across the country during the lockdown.
ITC Hotels has been closely working with both central and state governments across different cities during the pandemic. The group has launched a number of initiatives to extend support to the under-privileged, healthcare and frontline workers. All the hotels under the brand have undertaken food distribution across cities based on the requirements of the local administration as well as hospitals.
A look at some of the intiatives:
• ITC Maurya and Sheraton in New Delhi have been providing over 1500 meals daily for distribution to migrant workers.
• ITC Gardenia in Bengaluru is lending its support with 1000 food packets daily for 15 days (15000 meals) to the city municipal corporation.
• ITC Grand Central in Mumbai is delivering meals to doctors in MG hospitals. Food has also been catered to doctors at the Kasturba Hospital.
• Fortune Hotel Lucknow is lending assistance through the provision of more than 1000 meals per day. This initiative will be progressively rolled out in other metros, including Kolkata, Chennai and Hyderabad.
• In addition, ITC Hotel properties in Jaipur and Goa have made meaningful contributions by providing shower caps to doctors and healthcare workers as well as ensuring the availability of sanitisers.
• Recently, ITC Maratha was identified as one of the quarantine spaces by the Brihanmumbai Municipal Corporation.
• ITC Hotels is working closely with the local administration to offer quarantine facilities at ITC Grand Chola and ITC Kohenur for asymptomatic international travellers who have to be quarantined, as and when required.
The group has been working tirelessly with the local authorities to help mitigate the situation and the crisis caused by the spread of the Novel Coronavirus.