Here's how hoteliers worldwide are giving back to the society
Despite plummeting occupancy and revenues, several hoteliers have stepped out during the COVID-19 pandemic to help others.
- The American Hotel & Lodging Association has announced the launch of ‘Hotels for Hope’, an initiative aimed at connecting hotel properties with the health workers and first responders in need of temporary housing. It has identified 6,500 properties near healthcare facilities that were ready to help.
- Crisis-ridden hotels and restaurant have begun contributing to the community instead of sitting on their haunches and mourning the loss. Chef José Andrés, a celebrated LA chef a celebrated LA chef set up shop in California earlier this month to feed quarantined cruise ship guests. Andrés announced he will transform eight of his New York and Washington restau-rants and some closed restaurants into community kitchens to help feed people during the pandemic.
- Oyo Hotels & Homes in the US has announced it would offer free accommodations to doc-tors, nurses and other medical first responders who are helping fight COVID-19 starting Tues-day. The offer applies to all Oyo hotels in the U.S.
- Hotel Engine, a hotel booking-management platform for business travel, has said it will part-ner with several hotel chains to provide discounted rates at 22,500 properties for health-care professionals and support personnel assisting in the fight against COVID-19. Participating companies include Wyndham Hotels & Resorts, Best Western Hotels & Resorts, RLH Corp., Red Roof, Motel 6, Studio 6 and Extended Stay America.
- Ayre Gran Hotel Colón in Germany is one among dozens of hotels across Europe that are now being repurposed to fight the pandemic. Hoteliers in the Madrid region alone have of-fered authorities access to some 40 hotels to add 9,000 beds for future patients.
- In the UK, major chains such as Best Western, Travelodge and Hilton are in talks with the Na-tional Health Service to gauge the viability of turning some of their properties into makeshift coronavirus wards.
- Europe's largest hospitality company, Accor, opened up 40 of its hotels in France for nursing staff, vulnerable populations and anyone fighting the spread of coronavirus.
- The US Army Corps of Engineers is working to create more than 10,000 hospital beds in hard-hit New York City by converting hotel rooms into makeshift care facilities. It's consider-ing similar initiatives in California and Washington.
- Many small hotels such as Interlude Hotels and Resorts are now proactively trying to manage the conditions imposed on them by their OTA partners by contacting guests directly and al-lowing them to use their reservation for a future stay one year from the original arrival date.
- Starting April 1, Hyatt has rolled out a partnership with the Headspace meditation app. Guests will be able to get content on relaxation and sleep-guided meditation through the Hyatt loyalty program mobile app. The chain will also offer content from Headspace via TVs at its hotels.