Taj ranks #1 on the list of the strongest Indian brands survey by Brand Finance

In Brand Finance's coveted ‘India 100 2020’ report, Taj achieved a brand strength index (BSI) score of 90.5 out of 100

Taj, Nation's strongest brands, Brand strength index (BSI), Brand Finance, Puneet Chhatwal, The Indian Hotels Company Limited (IHCL), Hotel news

Indian Hotels Company (IHCL), South Asia’s largest hospitality company, has announced that its iconic brand – Taj ranked #1 on the list of the strongest Indian brands by Brand Finance in their coveted ‘India 100 2020’ report. Taj has got the rare distinction of being ranked the highest across brands in all sectors.

In this report, released by the world’s leading independent brand valuation consultancy, Taj achieved a brand strength index (BSI) score of 90.5 out of 100 and a corresponding elite AAA+ brand strength rating based on factors such as marketing investment, familiarity, loyalty, employee satisfaction, customer experience and corporate reputation.

"According to these criteria( marketing investment, familiarity, loyalty, employee satisfaction, customer experience and corporate reputation)  Taj (brand value US$309 million) is India’s strongest brand with a Brand Strength Index (BSI) score of 90.5 out of 100 and a corresponding elite AAA+ brand strength rating. The combination of the successful implementation of the brand’s 5-year plan - which focuses on selling non-core assets, becoming less ownership driven and reducing dependence on the luxury space – and the brand’ strong leadership has thrust the brand back into the ranking, while claiming the title of the nation’s strongest brand, stated the report unveiled by Brand Finance.

"The luxury hotels chain prides itself on going above and beyond to ensure world-class customer service and experience reflected in its strong brand equity scores. The brand has set its sights on expanding its global footprint wider, with 13 new properties and 2,900 rooms already in the pipeline," the report said. 

Speaking about the announcement, Puneet Chhatwal, MD & CEO, Indian Hotels Company said, “We are humbled that Brand Finance has ranked Taj as the nation’s strongest brand. This recognition comes on the back of the relentless pursuit of Aspiration 2022 as South Asia’s most iconic and most profitable hospitality company. Our unique service philosophy, which we refer to as Tajness, emanates from the warmth and caring Taj has stood for over a century. We remain confident of being able to carry the trust of our guests, employees and all our stakeholders with an even stronger commitment.”

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