Airbnb unveils new summer campaign 'Go Near'
The home sharing platform said that it is partnering with local communities to promote travel and economic growth.
Airbnb has launched Go Near, a new initiative to support economic growth through domestic travel. The announcement comes as local travel begins to recover from the impact of the COVID-19 pandemic, and as the world begins to travel again.
Addressing the new campaign, Amanpreet Bajaj, Country Manager - Airbnb India , said, “We believe that the pursuit of human connection and experiences is perennial. For India, the launch of ‘Go Near’ is a reflection on people’s desire to travel closer home to some really amazing domestic destinations that India has to offer - the trends show us that people are eager to travel once again with new considerations of safety. Airbnb will continue to follow guidance from local officials and encourage safe, responsible travel and work to ensure guests have great experiences. At Airbnb we are also going back to our roots, ensuring our hosts are heard, and making sure that we are doing everything we can in partnership with authorities to help them in their economic recovery” .
The company said that Indian hosts earned over ₹190 crore in 2018 using its platform and it continues to focus on providing them support during these times.
Besides, the home sharing platform said that it is partnering with local communities to promote travel and economic growth. They are also working with governments and tourist agencies to help restore travel in a responsible way that benefits local citizens and small businesses economically. In India, Airbnb have signed partnerships with SEWA, Princess Diya Kumari Foundation and Nagaland Tourism to promote community-based tourism.
In India, 51% of the company's business comprises domestic bookings (people from India travelling within the country). In addition, search trends and Wish Lists by Airbnb users in India indicate that long lockdowns have only piqued interest in and aspirations to travel, once the lockdown is eased.
Key domestic markets for Airbnb are Goa, New Delhi, Rajasthan, Mumbai & Bangalore, but the company is also seeing a surge in searches for stay options in nearby cities especially near metros like Alibag, Lonavala, Panchgani near Mumbai. As states in India open up, driving holidays, experiential travel, rural & farm stays and generally conscious travel choices, are some of the biggest trends emerging from India.
The lodging platform also informed that "Holidays in farms, nature holidays off the beaten track, and other unique destinations that are a road trip away may do well. This will also be a sensible choice as local small-scale businesses will be supported benefiting the local economy, and for travellers it will also result in more unique, individual experiences."
Airbnb also listed out few key travel trends of 2020:
- The most common words in recent Wish Lists by Airbnb users are ‘beach’ and ‘summer 2020’, and in India,70% of visitors to the platform (many of whom are exploring stays for couples, with friends, and for families) are searching with dates in the near future (starting July 2020).
- India is one of the most popular markets for Online Experiences in terms of bookings in the APAC region. There has been a 3x increase in bookings from India since Airbnb launched Online Experiences over a month ago.
- The online experiences by Airbnb which includes online classes to learn yoga, fitness, cocktail-making and cooking across different cities in India has done well.
- With the prospect of an economic downturn, people are looking for more affordable ways to travel as well as make money, while businesses are communities are looking forward to the economic benefits that travel brings.
- Near-city travel and road trips may be a more affordable option in India for travellers, given this consideration.
- Gen Z travellers, who may be the first generation that takes to travel, may also look to exercise budget-friendly options for travel, through unique stays and nature/adventure experiences.