Thomas Cook promotes yoga and wellness through its Travolution initiative
The company plans to revolutionize holidays into transformational travel via its unique yoga and wellness experiences
On occasion of International Yoga Day, India’s leading integrated travel and related financial services company, Thomas Cook (India) Ltd has introduced a unique wellness package through its new initiative- Travolution. In a bid to promote physical and mental well-being and support government’s drive towards celebrating health and fitness, the company plans to revolutionise holidays into transformational travel via its unique yoga and wellness experiences.
The step comes into wake with Thomas Cook India's internal data which brings to light the demand for wellness tourism grown by over 20% YoY over the last 3 years, highlighting the new age traveller’s growing investment in self-care holidays.Besides, the domestic market offers strong potential with over 26% growth in demand from metro cities and a 15% from mini-metro and Tier 2 towns.
Through this initiative, the travel company aims at self-discovery and rejuvenation of the travellers- by incorporating some of the most powerful yoga practices set against India’s pristine locales. These packages have been designed to appeal to a wide range of consumer segments including India’s Millennials/young working professionals, couples, Gen S/Seniors, B-Leisure and corporate MICE groups. The wellness packages also focuses on India’s women travellers, who are seeking personalized experiences that incorporate meditation, yoga, conventional and infra-red sauna, hot tubs and hydrotherapy and luxurious spa treatments.
Thomas Cook India’s customized rejuvenation programmes come with a diverse selection of special yoga sessions, ayurveda treatment, and art therapy. Itineraries are inclusive of meals, accommodation, and transport with emphasis on yoga by trained experts, and a variety of wellness programmes such as ayurveda, meditation, spas, natural therapies, consultations and art therapy, coupled with a special satvik diet. Some of the best yoga retreats across the country have been selected, including Isola Di Cocco in Poovar, beauty/ anti-aging therapy at The Lake Village, Kottayam, yoga and well-being programmes in Gokarna and naturopathy at Prakriti Shakti near Kochi among others. In addition, the travel company’s portfolio incorporates a plethora of spa sojourns at Thiruvananthapuram, Bangalore, Udaipur, Delhi, Chennai, Varanasi, Vishakhapatnam, etc.
Rajeev Kale, president and country head – Holidays, MICE, Visa, Thomas Cook (India) Ltd., said, “Yoga offers immense tourism potential - a boon to the Travel & Tourism sector with cascading impact to the country’s GDP. Given the significant 20% YoY demand in wellness tourism that we have witnessed, and in keeping with the Government’s drive towards yoga and wellness, our aim is to encourage travellers to embark on a journey of rejuvenation via our Travolution initiative. With Yoga’s benefits being passed down to us from ancient Indian texts, Thomas Cook’s Travolution empowers customers to celebrate self-care with a hand-picked range of enriching yoga cum wellness offerings across India.”