Patanjali Keswani offers an exclusive preview of Lemon Tree Hotels Limited’s first Mumbai property with 303 plush rooms and suites
The group plans to spend Rs 1000 crore in the next few years to expand, even as it intends to stay asset-light and focus on brand management
Lemon Tree Hotels Limited debuts in India's financial capital with a 303-keys Lemon Tree Premier-Mumbai International Airport. Patanjali Keswani, chairman and managing director offered an exclusive preview of the group’s first Mumbai property.
The Lemon Tree Premier-Mumbai International Airport is a refreshed version of Lemon Tree Premier brand, which is designed to cater to the millennials with an investment of INR 325 crore. Strategically located in Mumbai’s business hub of Andheri East, this new-age hotel aims to target both, business and leisure travellers as well as the local corporate segment in India’s business capital.
Commenting at the exclusive preview launch of this elegant property, Keswani said, “Mumbai is a key market for us and a prominent destination both for business and leisure travellers. The hotel is strategically located near Chhatrapati Shivaji International Airport and in the midst of one of Mumbai’s commercial/industrial hubs. With this hotel, we will also showcase a new design style of our upper midscale brand - Lemon Tree Premier, which blends nostalgia with chic interiors and modern amenities. Our customers can look forward to a refreshing stay at this stylish hotel.”
Mumbai is the second city in Maharashtra, after Pune, which boasts a Lemon Tree Premier and the third city in Maharashtra, after Aurangabad and Pune in which the group has properties. With its launch, Lemon Tree hotels Limited has added 5,800 rooms in 57 hotels across 34 cities, making it India’s largest hotel chain in the mid-priced hotel sector.
In the coming years, the brand aims to own 25-30 % of hotel inventory in India. By the end of year, Lemon Tree Hotels Limited's portfolio will include 6,500 rooms across 40 cities and the group intends to spend INR 1000 crore in the next few years to grow. Delineating their strategy, Keswani said at the launch, “I will welcome more supply; supply will create more demand. That has what changed the airline business in India. We want to go asset light; we will buy partners who will buy the hotels from us. We want to focus on brand management to keep the company cash-rich.”
Lemon Tree Hotels Limited is also looking at contributing towards the community and social welfare. The hotel has employed more than 12,000 unskilled people. Currently, out of 6000 employees, 1,000 employees working a ross all Lemon Tree Premier properties come from families below poverty line, or are widows, people who have faced acid attack victims and specially-abled. The group also has over a million loyalty members.
The Lemon Tree Premier-Mumbai will offer 303 rooms and suites equipped with world class amenities. The accommodation options will include deluxe rooms, executive rooms and premier rooms, studio suites and executive suites. The interiors of the hotel are adorned in neutral hues and vintage-style art, accentuated by classic leather sofas, chic interiors and understated yet beautiful lighting.
The hotel offers a 24x7 multi-cuisine coffee shop - Citrus Café; a hip recreation bar- Slounge, and a celebrated pan-Asian restaurant, Republic of Noodles which will serve street food delicacies from Thailand, Vietnam, Singapore, Cambodia, Indonesia and Myanmar. Besides, it houses a rejuvenating spa, Fresco, a well-equipped fitness centre and a refreshing swimming pool. Additionally, the hotel will provide over 3100 sq.ft of contemporary meeting space.