Pride Group of Hotels announces its expansion plans
It will be soon coming up with the new brand exclusively focused on millennial customers
The Pride Group of Hotels recently announced its strategic plans to expand its operations nationally. The group is planning to scale up its operations to focus more on ‘Pride Hotels’ and ‘Pride Resorts’ brands that are moderately priced, upscale, full service, business and leisure hotels. In a recent announcement, the hotel chaim also declared that it will be soon coming up with the new brand exclusively focused on millennial customers. The hotel chain is presently planning to open a 300- room property in Goa, besides expanding its presence in Guwahati, Panipat, and Nashik later this year. It also plans to add 75 rooms and 50 rooms respectively at its five-star properties in Nagpur and Pune respectively. This apart, Pride Hotels is also in advanced talks with a hotel property in Mumbai to run under a management contract.
Announcing the developments, S. P. Jain, managing director, Pride Hotels Ltd. said, “We are pleased to announce major expansion plans nationally primarily targeted towards Tier 2 and Tier 3 cities that translate into vast business potential. Pride Hotels presently own and operates 16 hotels nationally. By 2022 we plan to double the number of properties to 30 with over 3,000 luxury rooms to emerge as a leading national hotel chain in the country. Most of the new properties will be under management contracts. We will soon be launching a new brand to cater exclusively to the growing demands of millennial customers, one of the biggest segments in the hospitality industry.”