STB unveils over 60 lifestyle experiences to entice Indian business groups to Singapore

Through INSPIRE, groups that qualify for support could pre-select tourism experiences to be included in their itineraries, which in turn enabled STB to influence their decisions when choosing destinations

Mr GB Srithar, Regional Director for India, Middle East and South Asia, STB
Mr GB Srithar, Regional Director for India, Middle East and South Asia, STB

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. STB has launched a new version of the In Singapore Incentives & Rewards (INSPIRE), an incentive programme to attract more visitors from the growing Meetings, Incentives, Conventions and Exhibitions (MICE) sector. In partnership with 29 local Singapore businesses, Global INSPIRE offers a selection of over 60 complimentary experiences that qualified MICE groups visiting Singapore can enjoy.

The new Global INSPIRE incentive programme serves up a wider range of specially designed experiences for MICE groups, catering to small and mid-size groups from all parts of the world. Specially created by passionate experts and mavens in various fields, these experiences are designed to delight and thrill visitors to Singapore. Global INSPIRE offers 63 unique experiences under four broad categories, namely: Singapore’s dining, entertainment and nightlife, thematic tours and learning experiences, tailored attraction-based experiences and distinctive teambuilding activities.

“India is one of Singapore’s key source markets for MICE groups.  The previous INSPIRE programme worked well in India as a marketing tool to convince corporates and travel agents to choose Singapore for their incentive trips. We continue to be creative and keep abreast of the needs of MICE groups in order to stay competitive.  The new Global INSPIRE has a diverse selection of group experiences tailored with the MICE visitors’ profile in mind.  We are confident that this enhanced program will enable us to further secure a good pipeline of incentive groups from India,” said Mr GB Srithar, STB’s Regional Director for India, Middle East and South Asia. The previous INSPIRE programme, which ran between 2014 and 2018, had supported close to 50 groups from India, involving about 7,000 participants.

India was Singapore’s third largest source market of visitors in 2018. The city-state received 1.4 million visitor arrivals (13% year-on-year growth) from India. India was also Singapore’s top cruise market in 2018, bringing in 160,000 passengers, marking a 27% increase from 2017.

“Responding to the popular demand for incentive trips on-board cruises, the Global INSPIRE programme will benefit groups who have a stayover programme in Singapore before or after their cruising itinerary. This new feature of the INSPIRE programme will help to sharpen our marketing efforts. With the support of our travel trade partners, we seek to reach out to a wider corporate audience and help entice their incentive group travels to Singapore,” added Mr. Srithar.

Examples of experiences and activities supported under the improved INSPIRE

Some specific examples include visitors getting to create bespoke cocktails using herbs and spices found in Singapore, right in the heart of a UNESCO World Heritage site, the Botanic Gardens. Or groups keen on discovering Singapore’s Silicon Valley can get to enjoy an insider’s tour of the One North vicinity, with exclusive fireside sharing sessions by founders and start-ups of successful businesses. And for those visitors who wish to immerse themselves in Singapore’s famed greenery, there is a private after-hours Garden Rhapsody show at Gardens by the Bay, complete with unrivalled city night views from the OCBC Skyway.

Singapore’s BTMICE performance continues to shine

The global launch of INSPIRE comes on the back of a strong performance of BTMICE visitors to Singapore. In 2018, Singapore welcomed over 2.9 million BTMICE visitors, a growth of 12.1 per cent from 2017. Tourism receipts rose 7.2% to reach S$4.68 billion in 2018, compared to the same period in 2017.

Singapore’s BTMICE landscape continues to grow from strength to strength, with the city state set to host notable events and meetings such as Vidcon Asia, Home Delivery Asia, Deloitte All Hands Meeting and Bentley Systems Year in Infrastructure Conference in 2019. Vidcon is the largest event for the global community of online content creators and will host the inaugural Asia edition of the show in Singapore.

Applications for INSPIRE

MICE groups that are travelling to Singapore between 10 September 2019 and 31 December 2021 can apply for the Global INSPIRE programme. These groups should have a minimum of 20 foreign attendees and stay for at least three days in Singapore.  For groups on board cruises, the foreign attendees must stay for at least 2 days. Interested groups should register their interest by 31 March 2021.

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