Experiential travel gets more innovative; Airbnb Experiences launches ‘Cooking’ section
It will allow guests to learn to cook food right in peoples’ homes
Airbnb Experiences has expanded with a ‘Cooking’ category, allowing people to enter the kitchens of locals and cook with them. With the launch of ‘Cooking’, guests have access to more than 3,000 local recipes and cooking experiences spanning more than 75 countries. Airbnb has partnered with Slow Food to ensure a suitable vetting process for potential ‘Cooking’ hosts.
Each host is verified so long as their dishes are unique, maintain the heritage of the cuisine, and the host demonstrates knowledge of their cuisine. Airbnb gave an example of this experience being rolled out. Emirati host Maitha Essa has launched an ‘Emirati Cooking Experience’. Guests will be able to book time in an Emirati kitchen with Essa and learn about spices, ingredients, and interact with the host family. Essa said: “This Experience will be one of a kind for guests to cook Emirati traditional food with my mother who will walk them through everything they need to know about the cuisine. I really can’t wait to host guests to taste our delicious and traditional homemade cooked food.”
Slow Food secretary general, Paolo Di Croce said: "We are happy to provide guidance for Airbnb hosts and offer dedicated training for people to refine their family recipes and become quality and sustainability advocates. Airbnb Cooking Experiences represent a unique opportunity to spread our urgent call for sustainability standards and food biodiversity protection across the globe, reaching new audiences and inspiring change in the entire food and tourism sector. We have a long-term commitment to ensure that travel experiences remain authentic and help travellers learn about local communities and raise awareness about sustainable food practices”.