India’s evolving and ever-demanding food habits complex to operate in: Sodexo

Keto diets, blood group diets, Friday menus, different ethnicities, and preferences for specific retail brands are the latest food trends adopted by Indian consumers

Sodexo, Demanding food habits, Keto diets, French company, Big Basket’s BB instant, Disruption, Food market, India food habits

Indian market contributes to 7-8% to Sodexo's global revenue. However, owing to Indian consumers’ focus on authentic, regional and healthy cuisines and the delivery models of food aggregators, India is now one of Sodexo’s two most complex markets. A top executive at global food services and facilities management company said, as per the report by Economic Times.

Sodexo’s Asia Pacific MD, corporate services, Vineeta Tikekar said “Multiple factors are impacting the way we do business in food services. Consumers have never been so demanding and have a very clear idea of what they want — for example Keto diets, blood group diets, Friday menus, different ethnicities, and preferences for specific retail brands to mirror in their cafeterias.”

The $24.2 billion French company, with presence in over 80 countries, operates through two business models in India—on-site services or facility management and the consumer-facing coupons business. “This is a young, emerging market which is consuming food differently, is a lot more indulgent-led and with higher ticket sizes, which are being split into different day parts,” Tikekar said.

Sodexo is also working on smart vending, or offering fresh food out of vending machines, and is underway with pilot projects with online grocery delivery store Big Basket’s BB instant. A Sodexo-Oliver Wyman report on food services and consumer trends has forecast a strong disruption in the food market by 2030, driven by evolving consumers and corporate expectations.

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