Azerbaijan Tourism Board to roll out an array of offerings to woo Indian tourists
In the year 2019, Azerbaijan Tourism Board (ATB) witnessed an increase of 66.8 per cent in number of tourist arrivals from India. In a bid to further increase the inflow of Indian tourist in 2020, ATB has made recent investments to develop the product portfolio of the country to meet the varying needs of the Indian market. This includes adventure activities like skiing, hiking, private jeep tours to the mountains, cultural experiences such as vineyard tours, art and music festivals, and golf for the sports enthusiasts.
Besides, Azerbaijan Tourism Board is also working towards finalizing a three-city road show across Delhi, Ahmedabad and Mumbai, with the objective of connecting with airlines and tour operators in the country. Indian carriers are also currently assessing the market and potential flight connectivity. Florian Sengstschmid, CEO of Azerbaijan Tourism Board said: “2020 is full of possibilities as we look to attract corporate, wedding and leisure travellers from the region to Azerbaijan. We are opening new visitor centres at the unique mud volcanoes site and working on new tourism products like hiking, trekking, and birdwatching among others. We are also looking forward to welcoming a number of film crews to discover our spectacular landscapes, including summer countryside and winter ski slopes, adventure trails, and more.”
Azerbaijan’s upcoming offerings for the Indian market include:
Formula 1 will return to Baku for the fifth year running with the capital’s streets transformed into a world-class course. In 2020, Azerbaijan will be one of several countries to host Euro 2020. To celebrate the tournament’s 60th anniversary, instead of one host country, 12 European cities including Baku will host games throughout the tournament. Baku will play host to Group A matches and one of the quarter finals in June 2020.
ATB are also working on a film policy to encourage and support the Indian film industry. With a well-established infrastructure, modern facilities, and tax rebates, Indian cinema is slowly looking at this region with a few film shoots already in the pipeline. From historic settings, to modern architectural monuments and medieval UNESCO World Heritage sites, Azerbaijan has variety of speculator options to film at. The architectural masterpiece by Zaha Hadid - the Heydar Aliyev Centre, Icherisheher or ‘Old City’, the fire temple – Ateshgah are a few locations that have been popular within the industry.
Novruz represents the change in season. Visitors can find unique miniature arts scattered on the streets along with candles and conscientiously painted eggs across mirrors to bring good luck. Ganja in Azerbaijan will be hosting a two-day cultural soirée to celebrate the festival with packages for tourists to book to attend.
Business events expansion:
Baku’s world-class conference facilities and state-of-the-art venues positions itself to become a premium business events destination with a well-developed infrastructure equipped to host largescale meetings and conferences. With its modern facilities and hospitable culture, Azerbaijan is the perfect place to meet and do business.
Golf Tourism Strategy:
In October of 2019, Azerbaijan Tourism Board joined the International Association of Golf Tour Operators (IAGTO) to help promote and strengthen Azerbaijan’s position as a new golf destination. Azerbaijan boasts two 18-hole international standard golf clubs. This includes the luxury 170-acre Dreamland Golf Club located 40 minutes away from the city centre of Baku, and the National Golf Club which is set amongst the lush green forests around Quba Palace Hotel.
Azerbaijan’s ski-friendly regions are a spectacular sight to see and host luxury ski resorts atop the mountain range with first-class amenities and well-prepared slopes. Boasting incomparable beauty, ski resorts and chalets sit on the shoulders of the Greater Caucasus Mountains in Gabala and Gusar regions with perfectly groomed slopes that are great for snowboarding and skiing.