The Hospitality Sales and Marketing Association International (HSMAI), an industry body for intelligent, sustainable hotel revenue growth, has commenced operations in India. It has hired Sonnia Singh as the Managing Director for HSMAI India.
Founded in the United States in 1927, HSMAI is an individual membership organisation comprising nearly 5,000 members from 35 countries and chapters worldwide. A veteran in the hospitality industry, Singh has worked as a sales leader for over two decades in travel, hospitality and real estate. She has spearheaded sales, marketing, revenue and PR as part of her roles with The Oberoi Group, Accor Hotels, Roseate Hotels, IHCL and other brands.
HSMAI India aims to focus on education and in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales, marketing, and revenue management disciplines, as well as connecting its members with customers. Membership and participation with HSMAI offers training, networking and conference events for career development in the hotel and hospitality industry.
The HSMAI Global Academy is a comprehensive and ambitious initiative in the realm of education for hospitality sales, marketing, revenue management and leadership, entailing a range of course offerings and learning experiences including 100% online and expert instructor-led, many that lead to certificates and certifications.
