QSR brand Samosa Party, which has established its presence in Bangalore and New Delhi has now entered Hyderabad. The brand takes its count to 50 locations by launching 15 more in Hyderabad including the 35 existing locations in Bengaluru, Delhi and NCR.
Kalaari Capital backed Samosa Party is building a Global QSR on India’s most preferred snack; Samosa. The brand’s USP is to deliver freshly fried samosas on order to the doorstep, with freshly brewed chai. The brand is known for bringing innovation to their products and presenting a new experience to their customers. Samosa Party has created a niche in the segment by incorporating menus that are specially curated keeping in mind flavour palates, changing trends, age groups, which has helped them create a loyal fan base over the years.
Samosa Party is now present in 4 states selling over 75 lakh samosas every year, aiming to hit 5 Cr monthly revenue in the next few months.
Amit Nanwani, Co-founder of Samosa Party said, “Samosa Party is aiming to be the first Global Indian QSR brand. We already operate around 35 outlets in and around Bengaluru and Delhi. We plan to expand to 100+ outlets across Delhi NCR, Hyderabad, Chennai, and Bangalore, in the coming months. The brand has doubled its number of outlets and its revenue in 3 months’ time and eyeing to gain more growth in the coming years.”
“Samosa Party has won the hearts of the people in Bengaluru and Delhi, due to its unique product innovation be it introduction of new flavors, limited edition samosas buckets or combos for every occasion. We always make sure there is enough option for every age group without compromising on the hygiene, quality and taste”, says the Co-founder of Samosa Party, Diksha Pande.
The brand has timed its entry to the city with the IPL to offer the cricket fans a specially curated bucket for the season.
