SOTC Travel Limited has collaborated with the Mumbai Indians, one of the most popular teams, for the ongoing T20 cricket season as an ‘Official Partner’. As part of this association, SOTC would have the right to use imagery of Mumbai Indians’ players.
As part of SOTC’s 75th-year celebrations, the collaboration leverages India’s biggest passion, cricket, and is timed perfectly for India’s peak summer travel season. SOTC will leverage this association across its promotional activities in varied mediums, including print, digital, social, point-of-sale, activations, etc.
Daniel D’souza, President and Country Head of Holidays, SOTC Travel Limited, said, “At SOTC, we take immense pride in being an Indian-grown brand. To celebrate our rich heritage of 75 years, we have partnered with the Mumbai Indians—one of the most popular teams in the T20 franchise. Indians are very sentimental when it comes to cricket and travel, which makes this iconic partnership a winning combination.
Our exciting campaign aims to introduce new destinations and experiences to Indians across segments, blending the thrill of cricket with the adventure of travel. Together with Mumbai Indians, we are proud to champion the spirit of India, uniting hearts and inspiring dreams.”
