Carlsberg India opens fifth brewery

News, Front of House

Carlsberg India Pvt. Ltd announced the opening of its fifth brewery yesterday. The brewery is located in at Medak in Andhra Pradesh which is 50 km from Hyderabad. According to a statement released by Carlsberg India, this brewery has the potential to become Carlsberg’s largest in the country.The Medak brewery is to be the export centre for the entire southern market along with the markets in the state of Orissa and Chattisgarh. Carlsberg India has invested 128 crores in this Greenfield project.The brewery has been installed with a start-up capacity of 425,000 HL. All brands of Carlsberg India’s portfolio – Carlsberg, Tuborg Green, Tuborg Strong and Palone will be brewed in this facility.

Inaugurating the new brewery Soren Lauridsen, Managing Director, Carlsberg India said: “The opening of the Hyderabad brewery reaffirms Carlsberg’s robust expansion plans for India. Like all our breweries in India and overseas, Carlsberg India ensures production of high quality beer through stringent quality control.”Roy Bagattini, senior vice president and chairman, Carlsberg India who was present at the formal opening ceremony of the brewery highlighted the company’s aim to build a growth platform for businesses all across Asia and revealed the importance of India as an important long term market for Carlsberg.

Social responsibility has played a role in the creation of the new facility according to Carlsberg India. The brewery is spread over 36 acres of land of which over 20 acres has been demarcated as a green area. In line with its global principles of social responsibility, Carlsberg India has installed a treated effluent re-use plan in addition to the Waste Water Treatment plant. All key utilities like boiler, waste water treatment plan and water treatment plant have been procured from India.The company’s statement also said that the brewery will create employment for more than 200 people with a sizeable amount of local employment.

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