Carlson, Wyndham, define brands

News, Hospitality Trends

Earlier missteps aside, both Carlson Hotels Worldwide and Wyndham Hotel Group have active plans to better define their brand portfolio in India.

Carlson, which recently increased its shareholding control in its Indian partner RHW Hotel Management Services (RHW), owns five brands; while Wyndham has 11. Both companies, at least some of their brands in earlier avatars, have been present in India, though were unable to find their expected success.

“We feel the need to better define our brands for the Indian market. This is an important area for us,” said Eric Danziger, president and chief executive officer, Wyndham Hotel Group.

Hubert Joly, president and chief executive officer of Carlson said, “Creating clear differences for our brands in India is also something we are working on.”

Joly said that the acquisition will enable Carlson to strengthen their Indian operations in the development of projects, operations, marketing and sales.

Wyndham had or has the Ramada, Days Inn and Howard Johnson brands in India. It signed a deal in August 2008 with construction firm Gammon India for 38 Super 8 and Days Inn and still nurtures plans to re-introduce its Microtel brand which stalled at inception.

Carlson, on its part, had or has all its five brands in India, either through a master franchise with Sarovar Hotels or RHW. It recently announced the re-entry of its Regent brand into India, closing an eight year absence.

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