China tallest penthouse hotel to open by March ’10

News, Front of House

After Burj Khalifa, China’s tallest penthouse hotel Raffles Tianjin will officially open its doors for guests early next month. Located at China’s upcoming northern financial hub, Tianjin, the hotel will be occupying the top 36-50 floors of Tianjin Centre’s West Tower.

“The city is primarily a business destination and with Raffles Tianjin located in the heart of Heping, the city’s most prominent business district, we aim to target business travellers from our source markets of Beijing, Shanghai, Japan, and Korea,” said Gilbert Madhavan, general manager, Raffles Tianjin.

He says the hotel would provide a home-away-from-home experience for affluent travellers. “Raffles hotels are distinguished by their residential ambience, and indeed, our guests are referred to as ‘residents’; each Raffles hotel offers a sense of exclusivity and privacy that makes our residents feel at home,” he added.

Raffles has worked with a Hong Kong-based company called CCD to style the interiors of the hotel, in order to take full advantage of the views from its penthouse location at Tianjin Centre.

“When it comes to design, Raffles Hotels & Resorts always prefers a style where each of our hotels reflects a sense of its destination rather than replicate another Raffles hotel,” Madhavan added.

The 116-key Raffles Tianjin is going to be part of a mixed-used development that comprises a shopping mall, apartment, offices, and a hotel. Developed by Tianjin Forte Puhe Development Company Limited, Raffles Hotels & Resorts has a management contract with the developer to run the property.

This is going to be Raffles’ second hotel in China, following Raffles Beijing Hotel. The company also has a new beach-front resort under development in Sanya, which is slated to open in 2011.

“China has demonstrated its ability to drive inbound, outbound, and domestic tourism, and its economic success has fuelled business travel.

It is well on its way to become an important market for Raffles, as consumers in China have a growing appetite for travel and luxury,” said John Johnston, president, Raffles Hotels & Resorts.

Raffles has 14 hotels and resorts in the development pipeline at the moment. This year, in addition to Tianjin, it will open hotels in Paris and Makkah.

“When it comes to growth, our strategy is to extend our presence to key cities and sought-after resort destinations where there is a demand for luxury travel and dining experiences. Over the next three years, we will open properties in destinations across the globe including Seychelles, Manila, Jakarta, Marrakech, and Moscow,” Johnston added.

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