JOI-Design transforms Ginger Goa into lean luxury format

The prototype will form the framework for refurbishment of all Ginger hotels

Photo Courtesy: JOI-Design
Photo Courtesy: JOI-Design
Photo Courtesy: JOI-Design

An extraordinary guest experience at an affordable price is every traveller’s wish. But affording a luxurious experience has always been a distant dream for a budget-conscious traveller, especially younger travellers who are keen on bagging discounts rather than splurging on expensive experiences. Keeping the aspirational young traveller in mind, The Indian Hotel Company Limited’s (IHCL) Ginger Hotels has evolved a lean luxury format, with its recently refurbished Goa property.

from left to right: Stefan Segebarth, Dipl.-Ing. (FH) Architekt, JOI-Design; Puneet Chhatwal, Managing Director and CEO, Indian Hotels Company Ltd.; Peter Joehnk, co-managing director, JOI-Design; Corinna Kretschmar-Joehnk , co-managing director, JOI-Design

Located at Patto Centre, behind Kadamba bus terminal, Ginger Goa is at an hour’s drive from the Dabolim airport, with easy access to the commercial hub of Panaji. The all-inclusive hotel interiors, backed by superior guest experience, has been achieved as a result of the unique design methodology put into place by JOI-Design, a hospitality and interior design studio in Mumbai.

Talking about the design scheme of Ginger Goa, designers from JOI-Design designers said in a statement, “Our aim was to elevate the guest experience by introducing the ‘lean luxury’ model into the budget hotel sector. We also designed the pilot prototype to bring our concepts to life. Hence, our efforts in tailoring a custom design were nothing less than what we would do for a luxury hotel. In considering every detail, we curated the guest experience. We considered how the spatial flow from the arrival zone to the lounge and then the café would make guests feel.”


The concept of new Ginger is young, fresh, active, colourful, and relaxed. A place to work, rest, meet and play, in other words. It features a design-led sensibility, with an emphasis on functional and user-experience-oriented spaces, crafted with higher quality materials. At the hotel, unique installations, artistic features, vibrant and ergonomic seating and community spaces combine to elevate the aura and the spirit.

A fresh and energetic vibe envelopes the hotel with the use of bright colours such as yellow, orange and magenta against a calm dark grey background. The bright colour palette also reflects in the choice of the furniture and the finishes. An interactive art piece developed by JOI Design’s artists complements the young, fresh vibe of the hotel. In keeping with the young generation’s fascination for selfies and Instagram moments, the hotel also features a Polaroid camera through which photos of millennial travellers can be taken and posted alongside ‘tape art’ on the lobby’s feature walls.

In public areas, the design language juxtaposes elements and perceptions. The flexibility in design creates an interesting fusion, where boundaries of work and play are blurred and contrasts come together to create seamless experiences. The lounge allows one to switch between work and play, whereas a library of curated books and community spaces allows people to plug in and work.

The hotel has a meeting room accommodating up to 20 guests in boardroom-style seating arrangement, a well-equipped fitness centre, kid’s play area and an all-day diner and bar, Café Et Cetera. The guestrooms offer small touches of luxury such as full-width seating, bespoke accent wall covering, a large wardrobe and coffee/ tea station, custom bathroom fittings and a playful and imaginative TV panel. While the previous version of Ginger had similar areas such as an archetypal check-in space, a small restaurant, a gym and toilets, these spaces were reconsidered, so the zones are more distinct. Currently, there’s a dedicated reception counter with an e-checkin option, and custom art features as a backdrop.

The restaurant is adjacent and, to energise the space, the lounge area was added and has become a favourite hangout zone for guests. These features encourage them to step out of their bedrooms, linger in the public spaces and collaborate at communal tables fitted with plenty of charging points and Wi-Fi for small meetings. Simultaneously, ‘design’ zones where guests can relax feature furniture pieces such as an egg chair and JOI’s bespoke design of a Quiet box.

The most challenging part of the design, according to the designers, was to impart a fresh look and feel to the guest corridor. They had to work around the existing structural elements and MEP equipment. The ceiling of the guest corridors were kept exposed, which added a further of 0.5m height to the previously low level of 2.20m. After the successful completion of Ginger Goa, JOI-Designers are working on Ginger Santacruz Mumbai, which is slated to open in 2020 and will be the flagship property for Ginger. The other projects they are working on include Ginger Udaipur, a 100-key property for which they are designing both concept architecture and interior design. Besides, they are also renovating Ginger Bhubaneshwar (public areas), Ginger Pune (Wakad—all public areas and 45 rooms) and Ginger Whitefield, Bengaluru (the complete hotel).

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