Posted inDevelopment

Vikramjit Singh introduces a new brand to his Alivaa Hotels

The Hoften Sukhvasa offers a wide range of comfortable accommodations, an elegant restaurant, in-room dining service, and banquet spaces

Alivaa Hotels is set to launch its mid-scale brand, The Hoften—hotels where you stay often, in Gurugram, offering affordable accommodations and exceptional hospitality for business and leisure travellers.

Hoften reinvents accommodations with home-like comfort by offering warm service and a comforting ambience.

In an industry that often loses sight of genuine hospitality, Hoften believes that a hotel isn’t just a place to sleep; it’s a place that should feel like home, no matter how often you stay.

The mission is to be the go-to choice for the frequent traveller who is seeking comfort, reliability, and affordability. With Hoften, Alivaa is building a brand rooted in providing a consistently warm, high-quality experience in prime locations, all at a price that feels like a pleasant surprise.

Gurugram has quickly become one of India’s most vibrant cities, attracting expatriates, tourists, and business travellers. It is an extremely accessible and sought-after site for hospitality endeavours because of its proximity to the capital, Delhi, and its great connectivity via the highways and airport. Gurugram is a great place for Hoften to open its first hotel in India since it offers visitors a wide range of activities, from upscale shopping and exquisite dining to cultural attractions.

The Hoften Sukhvasa, operated by Morpho, is located in the heart of Gurugram (sector 51), perfectly situated near key business hubs and medical facilities. It offers a wide range of comfortable accommodations, an elegant restaurant, and in-room dining service. The two banquet halls and a rooftop event venue are ideal for hosting gatherings of all sizes. Amenities like high-speed internet and on-call medical services ensure a convenient and worry-free experience.

Vikramjit Singh, Founder and CMD of Alivaa Hotels, said, “We are thrilled to announce our further expansion in Gurugram with this new brand. This addition will complement our existing upscale property in the city, further enhancing our commitment to providing exceptional hospitality and experiences in this beautiful region.” 

Grand Jury meet
(Top L-R): Manoj Bhat, MD & CEO, Mahindra Holidays; Jatin Khanna, CEO, Sarovar Hotels & Resorts; Ranjit Batra, President, Hospitality, Panchshil Realty; Sanjay Sethi, CEO & MD, Chalet Hotels; Satyen Jain, CEO, Pride Hotels; Gaurav Pokhariyal, EVP, Human Resources, IHCL (Bottom L-R): Sonica Malhotra, Joint MD, MBD Group; Zubin Saxena, Senior VP & Country Head - India, Hilton; Souvagya Mohapatra, MD (India, Sri Lanka, Nepal, Bhutan), Atmosphere Hotels & Resorts; Ranju Alex, Area VP - South Asia, Marriott International; Sanju Soni, Senior VP, Oberoi Hotels & Resorts; Chef Rakesh Sethi, Corporate Executive Chef, Operations, South Asia, Radisson Hotel Group; Vikram Cotah, CEO, GRT Hotels & Resorts; Vikramjit Singh, Chairman & MD, Alivaa Hotels & Resorts
Posted inEvents

Hotelier India Awards 2024: The Grand Jury Meet