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Anant Ambani’s pre-wedding festivities drive glamping to new levels of luxury hospitality

The expansion of domestic tourism is a key element driving the Indian glamping market growth.

Reliance Chairman Mukesh Ambani‘s youngest son, Anant Ambani, is all set to get married to Radhika Merchant, daughter of industrialist Viren Merchant, in Jamnagar, Gujarat, in July.

The Ambanis organised a lavish pre-wedding ceremony in Jamnagar, and the guest list for the same included eminent personalities from all over the world.

Indian badminton star Saina Nehwal shared a luxurious sneak peek into Ambani’s splendid tent accommodations for the attendees. The glamping-like accommodation in the tents was decorated lavishly to match the royal vibes of the wedding. The video clip showcased several tents beside each other.

The word glamping means luxury camping. These glamps are normally located in very scenic locations with very little impact on nature. People love the entire concept
of glamping that offers a once-in-a-lifetime experience of living outdoors with utmost safety and luxury hospitality amenities.

Photograph courtesy: Saina Nehwal’s Instagram handle

How is Glamping in India Renovating the Asia Pacific Tourism Landscape?

The below insights are based on a report on the Glamping Market by Future Market Insights.

The expansion of domestic tourism is a key element driving the Indian glamping market growth. With its immense natural resources, India provides several glamping choices that appeal to varied interests and preferences. Indian tourists, who are searching for a fresh approach to enjoy the beauty of their own country, find glamping convenient. The emphasis on experiential and out-of-the-ordinary stays is the reason behind this.

India is expected to emerge as a lucrative pocket in the South Asia glamping market. In response to the high influx of foreign tourists, players in India are promoting glamping resorts and luxury equipment. This in turn is driving the market. Being a viable choice for sustainable tourism, glamping has received significant government promotion in India. To encourage private parties to invest in environmentally friendly glamping accommodations, the Ministry of Tourism, for instance, has started programs to construct glamping sites in national parks and wildlife reserves.

In recent years, several glamping locations have popped up throughout India, providing distinctive and lavish camping experiences. India has several well-known glamping locations, including but not limited to Rishikesh, Jaisalmer, Munnar, Shimla, and Wayanad. These glamping locations provide a selection of accommodation alternatives, including luxurious tents, treehouses, yurts, and spherical domes.

Glamping is frequently linked to eco-tourism since it encourages environmentally friendly travel patterns and lessens its harmful effects. India has many glamping sites that are built with the environment in mind. For instance, Eco Glamp at Kanatal in Uttarakhand was launched by Organic Hideaways Pvt Limited in November 2022. With the top safety standards and luxurious hospitality facilities, Eco Glamp gives a once-in-a-lifetime opportunity to experience glamping. With this launch, Eco Glamp also grows to become India’s leading eco-friendly and sustainable glamping resort.

Glamping typically encourages sustainability and eco-awareness, which is in line with the principles of the younger generation. Wedding glamping is growing more popular among younger generations. Thus, business planners are including it in their portfolio of services. For example, Buffalo, a business in New York, provides lavish accommodations for weddings, exclusive parties, and events. Last but not least, glamping provides flexible pricing, making it cost-effective for the younger generation.

Grand Jury meet
(Top L-R): Manoj Bhat, MD & CEO, Mahindra Holidays; Jatin Khanna, CEO, Sarovar Hotels & Resorts; Ranjit Batra, President, Hospitality, Panchshil Realty; Sanjay Sethi, CEO & MD, Chalet Hotels; Satyen Jain, CEO, Pride Hotels; Gaurav Pokhariyal, EVP, Human Resources, IHCL (Bottom L-R): Sonica Malhotra, Joint MD, MBD Group; Zubin Saxena, Senior VP & Country Head - India, Hilton; Souvagya Mohapatra, MD (India, Sri Lanka, Nepal, Bhutan), Atmosphere Hotels & Resorts; Ranju Alex, Area VP - South Asia, Marriott International; Sanju Soni, Senior VP, Oberoi Hotels & Resorts; Chef Rakesh Sethi, Corporate Executive Chef, Operations, South Asia, Radisson Hotel Group; Vikram Cotah, CEO, GRT Hotels & Resorts; Vikramjit Singh, Chairman & MD, Alivaa Hotels & Resorts
Posted inEvents

Hotelier India Awards 2024: The Grand Jury Meet