Digital travel platform, Agoda, has observed a remarkable 8.7x search increase for accommodations in Singapore during Coldplay’s concert series in January 2024.
The surge is driven mainly by neighbouring countries Malaysia and Indonesia.Based on Agoda’s search data Singapore can also expect more travellers from India, Hong Kong, Thailand, the USA, Australia, Vietnam, the Philippines, and many other markets.
A 556% spike in hotel searches has been attributed to Indian fans, in particular, demonstrating their passion for witnessing this musical marvel, live.
The significant upswing aligns with ticket releases for the highly anticipated six-day Coldplay concert series. With six shows, Singapore will be the main stop in Asia during Coldplay’s ‘Music of the Spheres World Tour’.
