Accelerating its recovery efforts in India, German National Tourist Office (GNTO) concluded its 2-city networking dinner and sales blitz in Mumbai and Delhi. This in-person was the first mega-sales mission and event post-pandemic during September 19 and 23, 2022. The India Week showcased a multitude of German tourism products. Owing to the growing interest from Indian operators, the event saw participation of 6 new German Partners this year Baden-Baden, Frankfurt Tourism, Melia Hotels, Outletcity Metzingen, Rail Europe and Visit Berlin. The partners were ecstatic to see the enthusiastic response from the travel fraternity in the Indian cities.
GNTO aimed at highlighting various unexplored regions as options for Indian travellers to Germany. While bolstering its ties with key tourism partners and business associates across India, the India Week aimed to strengthen Germany’s position as a leading lifestyle and Sustainable destination for the affluent traveller.
Romit Theophilus, Director, German National Tourist Office in India, said, ”We were delighted to host set of events for the Indian Travel Trade after a gap of three years and witness the evolution in the already burgeoning outbound market over this period of time. India has been identified as a key growth area and the market trends seem to confirm the same. Apart from the consistent year on year growth in the influx of Indian tourists in Germany, there is also a clear progression in the profile of the Indian traveller. The average spends, number of nights, regions visited have all developed very favourably for Germany.“
Germany is witnessing a considerable increase in tourist arrivals with India leading the way. The recently concluded India Week focused on promoting a myriad of tourism experiences while focusing on converting potential travellers to make booking and highlight the positive message that Germany is open for Leisure, Business and MICE tourism.
During the Mumbai Networking event, Stephan Kowitz, Head of the Consular and Visa section and Anotonia Korn Visa Officer at the Consulate General of the Federal Republic of Germany met several tourism stakeholders while engaging in one-on-one interaction with Indian travel trade and German suppliers.
India has generated over 2,90,000 tourist arrivals to the country so far from January-July 2022 with an increase of 300 percent and it is expected to double these numbers by 2023. Thus, these events will add more value to create a positive mindset regarding Germany and its diversity of attractions, cultural value and travel opportunities, enabling Indian tourist arrivals to the destination.
The GNTO India represented by Airplus Travel Services is the official representative office of the German National Tourist Board (GNTB). With its inception in 2011, the New Delhi-based body has facilitated, strategized and implemented the goals outlined by the GNTB to enhance the positive image of Destination Germany.
