Hyatt announced the launch of ‘Perfectly Yours 2.0’, a much awaited sequel to the clutter-breaking wedding campaign that was introduced last year for modern Indian couples who seek a personalised wedding experience. While ‘Perfectly Yours’ was a testament to the meticulousness and personal involvement with which Hyatt planned and executed the modern-day “dream wedding,” the new initiative strives to make the wedding “uniquely yours” not just on the wedding day – but across key moments like the proposal, the wedding and beyond as well. The core of the campaign stays true to how Hyatt hotels put the ‘You’ in your wedding.
Perfectly Yours 2.0 highlights wedding offerings at Hyatt hotels by focusing on some of the culturally rich events in Indian weddings such as the mehendi, sangeet, wedding rituals and family reunions through a trilogy of musical experiences intertwined with the captivating narrative of a modern Indian couple and their emotions as they take the steps toward forever. This has been achieved by bringing together some of the best homegrown artists from the country to create melodies for a celebration that transcends beyond the big day.
Commenting on the initiative, Kadmbini Mittal, Regional Vice President – Commercial, India and Southwest Asia, Hyatt, said, “With the ‘Perfectly Yours’ campaign, we were able to successfully spark conversations around how modern Indian weddings are increasingly reflective of the couple’s individual characteristics and beliefs, while focusing on Hyatt’s expertise in curating personalised experiences for each couple. Expanding on the love and accolades received by the inaugural campaign, we are delighted to present ‘Perfectly Yours 2.0,’ which is dedicated to enhancing this offering by encapsulating Hyatt hotels’ commitment to going above and beyond the wedding day by building culturally rich moments to ensure a unique experience for each couple. As the campaign demonstrates, we do take pride in `putting the You` in your wedding.”
The #PerfectlyYours participating hotels represent Hyatt’s celebrated brands across India’s top metropolitan cities and wedding destinations, ensuring that couples can choose from a wide range of hotels and brands. The hotels include Andaz Delhi, Grand Hyatt Mumbai, Grand Hyatt Goa, Alila Diwa Goa, Alila Fort Bishangarh, Hyatt Regency Dehradun, Hyatt Regency Jaipur, Hyatt Regency Chandigarh, Hyatt Centric Sector 17 Chandigarh, and Park Hyatt Hyderabad.
