30BestBarsIndia to raise funds for bar employees affected by the COVID-19 crisis

The donated amount will go directly and fully to the bar of their choice, minus the payment commission of the payment gateway

30BestBarsIndia, Indian Bar fraternity, Bar Fuel, Crowdfunding initiative, Bar employees, Fund raising, Hotel news, Bars, Impoact of COVID-19  on bars, Coronavirus, Food and beverage industry, Vikram Achanta

Alike hospitality and many other industries affected by Covid-19, the bar industry too is in an unusual situation. The extended travel ban and lockdown measures introduced because of coronavirus have left the bar industry with an unprecedented challenge.

The prolonged closure of bars due to ongoing lockdown has already resulted in the loss of revenue, which ultimately would lead to loss of jobs or pay cut for thousands of bar workers across the country.

In a bid to provide aid to the Indian bar fraternity, 30BestBarsIndia, the ranking and awards platform for India’s bars has started a new initiative, ‘Bar Fuel’. Under this initiative, 30BestBarsIndia has developed a crowdfunding platform to support bar employees across the country affected by the economic crisis unleashed by the COVID-19 pandemic.

Bars, across India, who need assistance; can register themselves on the www.30bbbarfuel.in. Upon registration, the details of each bar are then made available to public and corporate donors on the site.
The donors have the option of supporting one bar or multiple bars of their choice. The proceeds from the charity will go directly and fully to the bar of their choice, minus the payment commission of the payment gateway. Since this a Covid-19 relief initiative, Razorpay has waived off the commissions charged by them on any contributions received.

19 bars have already registered on the Bar Fuel site including IFBA (Indian Flair Bartending Association), and more are expected to do so in the coming weeks. Sidecar in Delhi, Together at 12th in Gurgaon, Perch and Leaping Windows in Mumbai, and The Grid in Kolkata are some of the bars that have already registered.

The initiative is gaining support in Kolkata, Delhi - NCR, Mumbai, and Goa, along with a few other cities. The 19 bars that have registered on the 30bbbarfuel.in site alone have a total employee strength of more than 700 and a monthly wage bill of around INR 1.2 crores.

Bar Fuel has raised more than INR 5 lakh on the platform so far from individual donors. They are also hoping that corporate donors, particularly the big players in the Indian alcobev industry would donate in a big way in the coming weeks.

30BestBarsIndia has set an initial target of raising INR 50 lakh through this crowdfunding effort. Mumbai bar Leaping Windows is the largest recipient of the donations so far on www.30bbbarfuel.in. According to Vikram Achanta, co-founder of 30BestBarsIndia, "In our opinion, bars that have actively focused on building their fan base and their community will find their community coming back to support them. Bars which survive this crisis will also realize we feel the importance of building a strong community and also, more importantly, a personal connection with their patrons".

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