NRAI teams up with Dotpe for digital ordering and payment solutions
By deploying the Dotpe’s QR-based digital commerce and payments solution, the restaurant fraternity represented by NRAI will be able to reorient their operations by connecting with their customers directly through WhatsApp
With physical and social distancing becoming the new normal, most hotels and restaurant businesses are now adopting tech-enabled solutions for providing contactless services to their guests. Taking a first step towards tech-enabled solution is NRAI.
In an announcement, NRAI has informed that they have formed a strategic partnership with the Gurgaon-based O2O commerce platform, Dotpe to increase omni-channel sales, providing seamless B2B digital ordering solutions fully integrated with a payment gateway for its member restaurants and cloud kitchens.
By deploying the Dotpe’s QR-based digital commerce and payments solution, the 5 lakh+ restaurants fraternity represented by NRAI will be able to reorient their operations by connecting with their customers directly through WhatsApp.
NRAI Members can avail these services at a low flat fee rather than a percentage based commission. Once the lockdown is lifted, the restaurants can use the Dotpe’s QR based catalogue and e-commerce platform for digital ordering which ensures minimal human touch.
Here's how it works :
Guests can scan the QR code placed on the tables from their own mobile phones, and view the entire menu of the restaurant on the phone just like an e-commerce catalogue. Guests can order through the catalogue while they remain seated and also make the payment through the phone. The order-related communication will further happen over Guests’ WhatsApp numbers.
This way restaurants can build their own omni-channel digital platform and in the process own the customer completely. Currently used by a few prominent food chains like Haldiram’s, Social, Smoke House Delhi, Cafe Delhi Heights and Fab café, this will eventually benefit lakhs of large and small offline businesses within next few months.
Speaking on the partnership, Anurag Katriar, President of NRAI; CEO & Executive Director of deGustibus Hospitality Pvt. Ltd. said “I am extremely happy to announce our partnership with Dotpe for this critical solution for the Industry, which will be especially useful in the post-pandemic era. We are committed to take better control of our business and our customer data and become digitally more self-reliant as an Industry. While NRAI has spearheaded this initiative, I firmly believe that this solution will benefit the entire F&B fraternity at large, benefitting lakhs of small restaurants across the country. This humble beginning will free them off the clutches of the modern-day digital landlords.
NRAI will be unveiling few more industry-friendly tech solutions in the coming days which will hopefully change the contours of this trade and benefit lakhs of business owners rather than a handful of digital giants”.