The product range will be available in four variants – Almond, Pistachio, Strawberry and Coffee. The Brownie Brittle Chips will be manufactured and marketed by parent company, Euphoriya Hospitality and sub-branded by 99 Pancakes.
The Brownie Brittle Chips are typically cut into bite-sized pieces and perfect for snacking, sharing, adding to desserts, or used as a topping for ice cream, yogurt, or pudding.
These are crisp, thin, and crunchy snacks made from chocolate brownie batter.
Vikesh Shah, Founder, 99 Pancakes, “We started 99 Pancakes six years ago with a specialty product – Pancakes, and we’ve been able to penetrate the markets across India very well. The overwhelming response from our customers has given us the courage and motivation to further expand ourselves and venture into a new segment of Fast Moving Consumer Durables (FMCG). The Brownie Brittle Chips is our first product in the FMCG segment. With this product, we wish to strike the mid-meal snacking craving or a dessert after-meal. The different flavours that we’re offering will match the taste buds of all generations.”
Brownie Brittle Chips are available in all stores of 99 Pancakes, the online store of 99 Pancakes, Swiggy, and Zomato. Eventually, the chips will be available on Amazon, Flipkart, Big Basket, Blinkit, Zepto, and many more such marketplaces.
