Graviss Foods Pvt Ltd is on the brink of a significant achievement as it prepares to inaugurate its 1,000th Baskin Robbins store in India and the SAARC region in 2024. With a strategic emphasis on tier 2 and 3 cities and a concurrent effort to fortify its market presence in key metropolitan centres, this milestone marks a pivotal moment in the company’s expansion journey.
Baskin Robbins’ unwavering focus on innovation has led to a steady stream of new product launches over the past three years, including a range of enticing ice cream cakes and delectable desserts. The brand’s commitment to employment generation is evident, with nearly 4,000 individuals directly and indirectly benefiting from its operations. Furthermore, Baskin Robbins has invested Rs 100 crore in a new factory in India in 2022 to meet its demand requirements. In recent years, the brand has expanded beyond parlours and is now available in over 4,000 retail outlets across major cities as it gears up to mark its 30th year in India in 2024.
With an extensive presence of over 900 stores across 250+ cities, the brand is strategically leveraging its robust franchise network to drive growth. The company has implemented various initiatives to enhance connections with its expansive franchise network in India and the SAARC region. Additionally, there is a concerted effort to expand the sales force and enhance their skills to deliver elevated customer service in alignment with the brand’s ethos, fostering repeat patronage.
Speaking about the company’s expansion plans, Vikram Seth, Managing Director of Graviss Foods Pvt Ltd, said, “As India strides towards becoming the world’s third-largest economy by 2030, Baskin Robbins India recognizes the impact of the country’s sustained growth, and rising aspirations and affluence. With a commitment to providing high-quality ice creams and desserts in vibrant and convenient locations across the nation, we are happy to reach the milestone of 1000 stores making BR the largest ice cream parlour chain in India. We believe ice cream has the power to contribute to a nation’s happiness and economic growth.”
