In an endeavour to provide nature’s best refreshment in a bottle, B Natural Juices & Beverages, one of the most loved and reputed brands of ITC Ltd, has introduced packaged tender coconut water across India. With no added sugar, no artificial glavour and naturally fat-free, B Natural Select Tender Coconut Water has been created keeping consumer’s choices in mind.
Sanjay Singal, Chief Operating Officer, Dairy & Beverages, Foods Division, ITC Ltd, said, “The packaged coconut water category has emerged as a promising segment in recent years driven by convenience and consistency vectors. In fact, industry research shows that there has been a 22% growth in the households consuming bottled coconut water in the last one year. Our expertise in fruit beverage segment across sub categories, inspired us to foray in this exciting segment with the launch of B Natural Select Tender Coconut Water. Our aim is to make the nariyal pani easily accessible to every consumer in this packaged format while ensuring the retention of best quality and taste.”
B Natural Tender Coconut Water will be available in 2 package sizes of 200 ml & 750 ml across India in supermarkets, hypermarkets, or mini-markets and e-commerce channels.
