The centuries-old legendary outlet, Ghantewala, is reopening its doors to customers after a long hiatus. Though the outlet has not been operational since 2015, the nostalgia and love for Ghantewala have always been alive among its patrons. This finally motivated Sushant Jain and Aryan Jain to revive the brand and bring Ghantewala back to the people. The newly designed outlet in Chandni Chowk is all set to woo customers back with their popular delicacies that once were a favourite among India’s distinguished class, common people, as well as foreigners across the globe.
Established in 1790 by Lala Sukh Lal Jain, the iconic outlet was more of an emotion for people of yesteryear. Today, Aryan Jain and Sushant Jain, the father-son duo of the Jain family, have taken it upon themselves to bring back the same authentic flavour and culinary excellence. The mission of Ghantewala in this new avatar is to modernise the techniques of creating and operating while keeping in touch with the roots of the business. The new outlet balances tradition and innovation and aims to concentrate on the authenticity of the taste and traditions of the brand while continuously adopting innovation and technology as one of the key aspects of the business.
Sushant Jain, Director of Ghantewala, said, “I grew up surrounded by festivities, sweets, and celebrations, thanks to the legacy crafted by my forefathers. I was raised on stories of the legendary Ghantewala, a family tradition of over 200 years old. Today, it is a matter of pride for me that the family business is returning in a new avatar, with my son Aryan Jain, the 8th-generation custodian, leading the way by revamping the brand into a modern QSR. This revival is not just a testament to a continued legacy but also a promise to serve patrons with the best quality and experience.”
Ghantewala has always been known for its signature delicacies, which include the very popular Sohan Halwa, Karachi Halwa, Aloo Laccha, Mysore Pak, Dalmoth, Pista Lauj, Roasted and Plain Kaju, Roasted and Plain Badaam, Shahi Mixture, and more. The brand ensures the use of natural ingredients in its recipes by using lab-tested products that certify and guarantee the authenticity of the ingredients. Also, as always, the brand will continue to use desi ghee in all its preparations. This represents one of the trust pillars between the patrons and the brand for over 200 years, and the brand will remain true to its customers by using the purest of desi ghee to deliver the best quality to its customers.
Aryan Jain, Director of Ghantewala, sharing his excitement at the opening, quoted, “As a child, I stood in awe of my father, watching him with admiration as he upheld the family’s legacy. Inspired by him, I developed a passion for the hospitality industry and took a degree from the Institute of Hotel Management. Now, as a young entrepreneur, I am excited to reopen the family’s over two centuries-old establishments, determined to honour their rich history while infusing them with new energy. The idea is to preserve a piece of heritage and build a future that resonates with both tradition and modernity.”
Going forward after this mega relaunch, Ghantewala will prioritise consistency and listen to the needs of its customers with a vision to have a strong global presence and make Ghantewala people’s choice. Though expansion towards trade commerce remains a step for the future, Ghantewala will continue to build its global presence through the use of social media and strong word of mouth, as it is believed that communication is a key to delivering promises, ensuring that the Ghantewala brand continues to stand for unflinching trust and exceptional quality.
