Covid-19 forced us to re-evaluate the ways we live, work, learn and consume information and it continues do so. The pandemic brought attention and focus to the importance of health and wellness. Inline, with PepsiCo India’s commitment towards creating awareness about a healthy & sustainable diet. PepsiCo India did a special study with London-based market research major Euromonitor International on “Impact of Covid-19 on the nutrition choices of urban Indian consumers in 2021”.
The study was conducted involving 1,000 respondents in the age group of 18-50 years, focusing on urban millennials in Delhi, Mumbai, Bangalore, and Kolkata. The study analysed the eating habits that changed during Covid-19, 49% urban consumers started eating late breakfast and 62% eat late dinner due to increased household chore, due to delayed meal timings over 70% urban Millennials feel lack of energy. While millennials believe breakfast should be rich in protein and fiber making nutritious and tasty breakfast takes time.
The study also featured, millennials focusing on improved physical and mental health. Where 71% urban consumers are concerned about stress/anxiety and overall health, 89% urban consumers are becoming health conscious and are eating more home cooked food and Nearly 60% millennials started yoga practice and walking/running during COVID.
Additional key highlights from the finding were changing buying behaviour while shopping for breakfast cereals, 53% urban consumers are becoming ingredient conscious for breakfast cereals and over Nearly 90% urban consumers are willing to pay more for healthy alternatives and 53% still shop from offline stores such as shops, grocery stores and supermarkets and for 51% urban millennials, Nutritionist recommendation play an important role during purchase of food items.
“All reported findings are based on respondents’ statements and actual changes in behaviors or preferences may differ. Further, the figures shared are only representative of the population surveyed and extrapolating to the entire population is done at the user’s own risk with no warranty or representations from Euromonitor International.”
