India’s leading Checkout Network Simpl announced an expansion of its partnership with food ordering and delivery platform Zomato to integrate its 1-Tap Checkout with Zomato Gold, Intercity Legends, and Zomato Everyday. This is intended to enhance convenience for millions of customers across the country while improving conversions and increasing average order value, apart from driving user retention among other areas on the platform.
This expansion is also in line with Zomato’s larger vision of bringing better food to customers conveniently. Through these integrations, millions of new and existing customers are expected to use Simpl’s 1-Tap Checkout on Zomato to fulfil an array of needs, thereby expanding the serviceable user base for both companies. This assumes significance as Simpl has crossed 100 million checkouts on Zomato in six years since 2017, indicating a strong consumer preference for convenience at the checkout stage.
It will also be driven by a growing number of customers from Tier 3 and beyond going online, along with an increasing frequency of orders from customers in metros and Tier 1 and 2 cities. Complemented by an increasing number of customers seeking convenience online with Simpl’s 1-Tap Checkout, both companies are expecting to significantly bolster their customer base over the next couple of years.
Commenting on the expansion of the partnership, Nitya Sharma, Founder and Chief Executive Officer of Simpl, said, “Convenience is becoming a real differentiator in e-commerce today after selection and affordability, particularly with respect to food ordering and delivery, where customers transact more frequently than for any other category. This necessitates the need for a hassle-free checkout solution that offers near-zero transaction failures and a 1-tap experience. These fundamentals have driven more than 100 million transactions on Zomato to date, and we are excited to cater to a larger customer base with Zomato Gold, Intercity Legends, and Zomato Everyday, helping further deepen our presence in this space.”
The checkout success rate via Simpl’s 1-Tap on Zomato stands at a staggering 99%, a testament to customers’ willingness to increasingly use 1-Tap Checkout for added convenience. Simpl’s Checkout contribution on the platform has also grown significantly over the last five years, with spends per user via 1-Tap checkout growing by nearly 27x since 2018. The 2024 New Year’s Eve saw the highest-ever single transaction of Rs 18,807 through Simpl’s 1-Tap Checkout on Zomato.
Rakesh Ranjan, Chief Executive Officer, Food Delivery, Zomato, said, “Our endeavour is to deliver an exceptional and convenient customer experience at all times. Simpl has been our long-standing partner, and the integration across offerings has allowed us to extend 1-Tap access to our customers, making their interaction with the platform seamless and hassle-free.”
Simpl’s 1-Tap Checkout, available across 26,000 merchants, offers the convenience of checkout in a single tap with near-zero transaction failures and is preferred by millions of consumers. Currently, several large enterprises and emerging direct-to-customer (D2C) merchants in the food and hyperlocal delivery spaces offer Simpl’s 1-Tap Checkout to millions of their customers across the country.
