Himalaya Food International introduces Burger’N’Fries’ brand
Frozen food processing, manufacturing, and exporting company, Himalaya Food International, has introduced Burger’N’Fries – It’s Not Junk Food. The company hopes to serve vegetarian, gluten-free and vegan fast food made with unrefined and therapeutic ingredients to Indian consumers.
Man Mohan Malik, founder-CMD, Himalaya Food International
With a legacy of over 40 years, Himalaya Food International is one of India’s largest mushroom growers and has established a stronghold in the US markets. Envisioned as a healthier burgers and fries option, the brand takes pride in innovating healthier version of fast foods without compromising on taste and flavour. The products were recently launched at a company-owned retail outlet in Delhi NCR.
Commenting on the launch, Man Mohan Malik, founder-CMD of Himalaya Food International said, “Himalaya is already catering to global B2B clients with its range of products with healthier innovations. With Indian food preferences changing in favour of greater health consciousness, we think that the time is right to manufacture and market these products in the country under the Burger’N’Fries’ banner. We want to establish the brand as a healthier alternative to popular fast foods, and are building a pan-India franchise chain that can reach out to consumers directly via B2C verticals.”
He added that the company plans to open 500 outlets under the brand opting for a franchise model by next year. Products under the Burger’N’Fries range include select appetisers, veggies, mushrooms and cottage cheese burgers, as well as Rock salt, Masala and Garlic Pepper fries along with special therapeutic and anti-inflammatory soft drinks.